|
May 15, 2008 |
| About Us | Projects | Products | Login | Support | Contact Us | |
|
|
 |
|
 |
|
 |
|
 |
Search engine optimization for your catalog enabled website generating enhanced traffic to your dynamic site. |
 |
|
 |
|
 |
|
 |
|
|
|
|
|
|
|
Search Engine Technology
The major search engines utilize automation and technology as much as possible to
automatically populate and refresh their various indexes without direct human
interaction. Each of the engines uses its own algorithms and methods for
determining which pages are most relevant and their associated rankings
in search results. However, most of them share a common methodology that relies
mostly on static web sites and their associated pages for recognition. While this
makes it relatively easy to design static pages for population in the search
engines, it makes it extremely difficult to design any type of dynamic site
with hundreds or thousands of products.
Dynamic Sites and Search EnginesThe very nature of dynamic sites is almost completely contrary to the expectations of the automated crawlers associated with the search engines. Dynamic sites are designed to provide the visitor with an easy navigation system and associated capabilities with finding the products fitting their criteria. These sites have category, subcategory, and keyword searches much like the search engines themselves. And, by definition, these dynamic searching capabilities are designed to produce dynamic and unique one time only product pages and result sets that will not be available for the search engine crawlers. The Xtreme Searches Solution A solution to answer both objectives is to generate custom pages designed specifically for the search engines that adhere to their general rules. Some of the components these pages should contain include a descriptive title, appropriate meta tags, associated images, and most importantly, pertinent text. In addition, the visitor and web site owner should also recognize that the ultimate page that the search engine visitor first accesses may well be this custom page. In order to hold that visitor's attention, the page should be complementary to the actual web site while providing enough pertinent information to register well with the search engines. Many tools have purported to address this need by creating hundreds even thousands of pages of content that repeat keyword phrases and use other " tricks" to register with the search engines. However, they miss the most important component that once a visitor gets to the site, they need to remain interested enough to continue to view information, make requests, or possibly even a purchase. 
Xtreme Searches provides a seemingly simple solution to this problem with
an automation tool that uses the database of products, categories, subcategories,
manufacturers, descriptions, images, and other information associated with
the website to generate custom static web pages for each product offered
on the web site. The pages are designed to not only register well with the
search engines but to also be visually appealing, easy to navigate, and complementary
to the main web site itself. The pages are generated by Xtreme Searches and linked
to the main web site through a navigational component addition. Once completed,
the home page is updated to include the appropriate meta tags and submitted
to the major search engines for future integration into their result sets.
Making It Work For Your Web SiteA custom template is designed for each customer's website that incorporates the overall look and feel elements and then integrated into Xtreme Searche. The template is then applied to all products and include navigational links directing the visitor to the main customer website and pages most closely associated with the search engine query. Xtreme Searches will initially generate a unique page for each current product populated on the website. In addition, Xtreme Searches will automatically generate new pages and update existing pages each week that coordinate with ANY changes that the customer makes in their database of products to guarantee up to date information in the search engines. |
|
|||||
P.O. Box 53215 - Irvine, California - 92615
(888)28 XTREME (888)289-8736